Jackson’s has officially launched its line of avocado oil-cooked snacks in select CVS Pharmacy locations nationwide and on the retailer’s website. The expansion brings the brand’s products to mainstream retail as consumer demand increases for convenience foods made with recognizable ingredients. The partnership aims to provide shoppers with expanded choices for better-for-you food options.
The initial retail assortment at CVS Pharmacy includes multiple varieties of sweet potato chips, kettle potato chips, and veggie straws. Shoppers can find five-ounce bags of Sea Salt and Farmhouse Ranch sweet potato chips, alongside Sea Salt and Cheddar variants of the brand’s Super Veggie Straws. The rollout also features both one-ounce and five-ounce sizes of Sea Salt kettle potato chips.
Company co-founders Megan and Scott Reamer noted that the launch reflects progressing consumer expectations around convenience food. The brand originally began championing avocado oil in snacking to provide products formulated without seed oils, artificial ingredients, or common allergens. The entire product lineup is non-GMO certified, vegan, kosher, and free from the top nine allergens.
Brian Eason, Vice President of General Merchandising and Consumables at CVS Health, stated that the retailer seeks out products that meet the evolving dietary needs of its customers. Eason noted that the brand’s reputation for simple ingredients makes the snack assortment a natural fit for health-conscious shoppers. The addition aligns with the retailer’s goal to support consumers at every stage of their wellness journeys.
The business originally started in 2013 in the Crested Butte, Colorado, kitchen of the Reamer family. Inspired by the health journey of their son, Jackson, the founders established a mission to create inclusive snacks made from nutrient-rich ingredients. The brand currently manufactures its entire product portfolio at a state-of-the-art facility located in Muskego, Wisconsin.
Following a 1.25 million investment from Rohan Oza on the television show Shark Tank, the brand expanded into a nationally distributed label. The products are currently sold across club, grocery, natural, convenience, and mass retail channels. In January 2025, the delivery platform Instacart named the company one of the fastest-growing emerging brands from the prior year.
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