Haribo has announced the launch of Balla Bites and Balla Bites Sour, a new line of bite-sized gummies featuring dual textures and combined fruity flavors. The new candy offerings mark a fresh product format for the gummi brand.
Each piece combines a chewy outer shell with a soft center filled with a blend of fruit flavors. The gummies are produced without artificial colors and are available in both sweet and sour varieties.
Flavor combinations across the lineup include orange, blackberry, lemon, strawberry, apple, and wild berry. Every individual bite-sized piece incorporates two distinct textures and three distinct fruit flavors.
The launch follows other recent product releases from the brand, including its Sour Sodas lineup alongside staple products such as Goldbears, Twin Snakes, and Peaches. The new item is designed for sharing, road trips, and movie nights.
In addition to expanding its retail candy lineup, Haribo recently opened its first U.S. retail locations in Woodbury, New York, and Wrentham, Massachusetts.
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