ChapStick has added a new product line to its lip care collection with the release of HydraBalm tubes. The release expands the brand’s traditional offerings into a squeeze tube format designed for daily moisture application.
The new product arrives in five distinct options, including Cherry, Vanilla, Watermelon, Guava, and an Unscented version. Each tube is formulated to provide 24-hour hydration and moisture retention for portable, on-the-go use.
To mark the product launch on September 2, the company is hosting a public event in midtown Manhattan. The activation features a 30-foot inflatable HydraBalm tube installation alongside product sampling for visitors in New York City.
The installation is set up on Broadway between 47th and 48th Street. The event runs from 11:00 a.m. to 8:00 p.m., allowing attendees to sample the new flavors in person.
Following the launch event, HydraBalm tubes are available on retail store shelves nationwide. The brand has been producing lip care products for more than 135 years.
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