The LEGO Group has debuted the LEGO SMART Play Gateway at San Diego Comic-Con 2026, showcasing interactive booth experiences powered by the brand’s responsive SMART […]
Tag: Lego
Lego announces first adult building set for SpongeBob SquarePants
Lego has unveiled its first-ever adult-targeted building set themed around the animated series SpongeBob SquarePants. The release is designed in partnership with Paramount Products and […]
New Lego Pokémon sets featuring trainer minifigures to debut this August
The Lego Group and The Pokémon Company International announced five new additions to the Lego Pokémon product line. The upcoming assortment introduces the first-ever Lego […]
Lego announces new collectible toy sets with musician Olivia Rodrigo
Lego has announced a new collaboration with singer-songwriter Olivia Rodrigo to release five collectible toy sets. The collection represents the first time a music artist […]