Pure Genius Protein has announced the launch of its new Protein + Fiber shot, marking the brand’s first major product release since its market debut. Co-founded by Mel Robbins, the nutrition company designed the 3.38-ounce beverage to provide two daily nutrients in a single format.
Each shot contains 20 grams of protein and 5 grams of prebiotic fiber, with 100 calories and zero sugar or fat. The formulation uses a soluble tapioca prebiotic fiber designed to dissolve without adding grit or causing bloat, paired with the company’s existing protein base.
The product line was developed alongside the company’s scientific advisory board, including double board-certified physician Dr. Amy Shah and Stanford lecturer Dr. Lucia Aronica. The formulation process took a year to meet medical criteria for combining both ingredients into a low-calorie liquid shot.
The design targets consumers looking to meet daily intake goals, including busy adults, individuals using GLP-1 medications, and older adults with decreased appetites. Standard food sources often separate these nutrients, as meat and dairy lack fiber while high-fiber produce contains minimal protein.
The new shots are available in Mango Banana and Orange Blast flavors. Consumers can purchase the line in 12-pack, 24-pack, and 36-pack options through the brand’s direct website, as well as Target and Amazon.
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