Hard Rock Cafe and Coca-Cola have officially launched Hard Rock Rising, a global music competition for emerging artists spanning 34 countries and 64 locations. The initiative aims to provide singer-songwriters, bands, and DJs with a platform to perform original music and advance their careers.
Artist submissions are open through August 18, requiring applicants to submit two original songs. The live competition will take place across four weekly rounds in September on September 2, 9, 16, and 23 at participating Hard Rock Cafes.
Audience members will vote in real time through a mobile app during the live local rounds. Fans will score each act on musicianship, fan support, vocal talent, originality, and stage presence.
Each cafe will crown a local winner, awarding a cash prize and an opportunity for a three-month paid residency. All 64 local winners will advance to the global round, where the Coke Studio team, led by executive producer Rob Rettberg, will select the final grand prize winner.
The global winner will be announced on October 5 and receive a recording session at Coke Studio L.A. Live, music distribution across streaming platforms, a performance at Hard Rock Orlando, a $10,000 cash prize, Marshall amplifiers, and travel accommodations.
Participating locations will offer a limited-time menu and exclusive Coca-Cola beverage pairings from August 17 through September 30. Hard Rock is also launching commemorative merchandise and a co-branded apparel collection with streetwear brand Cult of Individuality.
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