Hallmark has scheduled its annual Keepsake Ornament Premiere to run from July 11 through July 19 at Gold Crown stores nationwide and online. Members of the company’s dedicated ornament club will receive early access to the retail event beginning on July 10. The mid-summer launch features the initial release of more than 250 new designs from the complete 2026 product collection.
The upcoming product assortment includes a new Supergirl figure created by company artist Iman Zadrozny, which draws design details from historical comic book illustrations and the current DC Studios theatrical film. Additional traditional releases scheduled for the July event include a first-in-series Santa design alongside figures inspired by classic stories like the Nutcracker Ballet and the Night Before Christmas.
Pop culture and media properties are also integrated into the new inventory selections. A featured release includes a lighting and audio replica of the Batcomputer to mark the 60th anniversary of the classic Batman television series. The gaming category includes individual designs representing the original PlayStation console, the Nintendo character Yoshi, and Link from the Legend of Zelda franchise.
Familiar grocery branding is represented in the novelty line with holiday decorations shaped like Lunchables packages and Miracle Whip jars. Following the July premiere, the company will host a series of in-store artist signing events at select locations between July 25 and September 19.
A secondary product rollout called the Keepsake Ornament Debut is scheduled to take place later this autumn from October 10 through October 18. That event will introduce an additional 150 items to retail shelves. The entire 400-piece annual collection has been cataloged for consumer viewing inside the company’s digital and physical promotional book.
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