Free Rein Coffee, a national coffee company co-founded by actor and entrepreneur Cole Hauser, has announced a retail expansion into Walmart stores and Walmart.com. The expansion brings the brand’s core coffee lineup to near chainwide Walmart distribution across the United States.
Alongside the retail expansion, the San Angelo, Texas-based company is launching its new Protein Coffee Collection. The collection introduces functional coffee products offered in two formats designed for convenience.
The new product lineup features K-Cup compatible Protein Coffee Pods containing 10 grams of protein per cup. The pods are available in four flavors: Medium Roast, Straight Vanilla, Straight Caramel, and Texas Pecan.
The collection also includes single-serve cans of Ready To Drink Cold Brew Coffee with Protein. Each can contains 20 grams of protein and eight grams of real cane sugar, with flavor options including Sweet Cream, Straight Vanilla, Straight Chocolate, and Texas Pecan.
Prior to the Walmart expansion, Free Rein ranked among the top five fastest-growing coffee brands generating over $1 million in sales in both dollar and unit growth. Additional details regarding the new product collection and availability are listed on the company website.
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