The functional beverage brand Be LOVE has announced the launch of Power + Restore, a new ready-to-drink clear protein beverage line. The product offers 15 grams of total protein per can, combining 13 grams of clear whey protein isolate and 5 grams of collagen peptides. The non-carbonated drink is formulated with zero sugar and contains no artificial colors, flavors, or sweeteners.
The product line is designed to provide a lighter alternative to traditional thick meal replacement shakes or mixable powders. Each can also delivers 100 percent of the daily value of essential vitamins and minerals, including vitamin C, zinc, and B-vitamins. The beverages are packaged in containers that are free of BPA and PFA.
The retail rollout includes a nationwide launch at Sprouts Farmers Market, which will carry Rocket Pop, Lemon Drop, and Cherry Vanilla as exclusive in-store flavors. The full lineup of six flavors, which also includes Strawberry Swirl, Orange Dream, and Peach Mango, is available online via Amazon and the company’s official website.
Be LOVE founder Kurt Seidensticker, who previously founded Vital Proteins, developed the new line to make daily protein intake simpler for consumers. Seidensticker stated that the new beverage is intended to fit easily into daily routines rather than serving as another heavy protein shake. The new drink joins the brand’s existing functional beverage portfolio, which includes Energy + Restore and Hydration + Balance.
Through a One for Ten partnership with the organization GivePower, purchases of the beverage line fund global water access. Every can purchased contributes to providing 10 people with access to one day of safe, clean drinking water. The initiative utilizes solar-powered desalination systems to supply sustainable water to communities facing chronic scarcity.
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