Thirteenth Floor Entertainment Group has partnered with Horror, Inc. to launch a first-of-its-kind licensed attraction based on the Friday the 13th franchise this Halloween season. The collaboration will feature two distinct experiences titled Jason Universe: Survive the Night and Jason Universe: Director’s Cut.
Jason Universe: Survive the Night is an officially licensed walkthrough haunted attraction designed around the character of Jason Voorhees. The experience places guests inside a simulated environment where they navigate through dark settings and face encounters with the iconic horror figure.
The secondary experience, Jason Universe: Director’s Cut, is a limited-capacity interactive add-on led by a camp counselor inside a rustic cabin setup. Participants are given control of four options labeled Panic, Slash, Strike, and Stalk to determine how Jason will attack in subsequent scenes, and participants receive a limited-edition collectible patch.
“This partnership came together through a mutual connection and evolved into conversations about how we could bring Jason Universe to life in a way fans have never experienced before,” said Chris Stafford, CEO and Founding Partner of Thirteenth Floor Entertainment Group. “This is an exciting collaboration that combines one of horror’s most iconic franchises with the immersive storytelling our team is known for, and we can’t wait for fans to experience it.”
Robbie Barsamian, Executive Vice President at Horror, Inc., noted that partnering with Thirteenth Floor Entertainment Group allowed the company to develop an in-maze experience for fans to face the character in real life. Both attractions will be hosted at select Thirteenth Floor Entertainment Group locations in Denver, Austin, Houston, San Antonio, Phoenix, Green Bay, Minneapolis, New Orleans, and Nashville.
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