Hallmark‘s annual Keepsake Ornament Debut takes place Oct. 10 through Oct. 18 at Hallmark Gold Crown stores and online. The event introduces more than 150 new ornament designs as part of the company’s 2026 holiday season collection.
The new collection includes interactive releases inspired by popular film franchises and holiday media. Standout items feature a National Lampoon’s Christmas Vacation tabletop decoration with character dialogue, a A Charlie Brown Christmas ornament displaying video clips, and new additions to The Lord of the Rings and Harry Potter interactive ornament lines.
Additional releases focus on hobbies, family milestones, and traditional holiday imagery. The assortment includes themed designs such as Merry Pickleball and Light Holiday Reading, alongside milestone ornaments celebrating engagements, weddings, new homes, and a baby’s first Christmas.
The new Keepsake Ornaments are available for purchase at Hallmark Gold Crown retail locations and through the official Hallmark online store. Shoppers can access product availability and find nearby store locations through the platform during the event window.
Hallmark’s Keepsake Ornament line features designs created to mark personal occasions and pop culture interests. Editorial director Lindsay Evans and art director Toni Gagarin helped oversee the creative development of the interactive and multi-character ornament collections featured in this year’s lineup.
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