Häagen-Dazs Shops has launched a new dessert collection called the Sundae Series across its locations nationwide. The menu features three specialized sundae options and will remain available through November 4, 2026.
To accompany the menu rollout, the company is introducing a limited-time rewards promotion called the Sundae Funday Club. New and existing rewards program members can access buy one, get one free offers on the featured desserts on July 12, July 19, and July 26.
The new menu additions include a caramel cone sundae made with caramel cone ice cream, waffle cone pieces, warm caramel, and whipped cream. A second option, the chocolate-dipped strawberry sundae, pairs strawberry ice cream with hot fudge, whipped cream, and a chocolate-covered strawberry.
The third dessert is a hot fudge and caramel sundae featuring vanilla ice cream, candied pecans, and whipped cream. This item is finished with a premium cocktail cherry sourced from the Traverse City Whiskey Co., which uses slow-cooked Balaton cherries from northern Michigan.
Rachel Jaiven, head of marketing for Häagen-Dazs, stated that the new series and rewards club were designed to provide customers with regular opportunities for seasonal treats. Customers can access the promotions by downloading the brand’s mobile application or registering through the company website.
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