Gap Inc. has announced a six-day event schedule for New York Fashion Week through Encore, its membership program serving Old Navy, Gap, Banana Republic, and Athleta. The activation runs from Sept. 9 through Sept. 14, 2026, across New York City.
The program will offer members access to runway shows by designers including Alice + Olivia, Grace Ling, Kim Shui, KidSuper, and Sandy Liang. Additional events include an atelier tour with Anna Sui, a Norma Kamali installation, a daytime dance party with VA$HTIE, and local concert access.
Gap Inc. will also integrate special member opportunities into events hosted by the Gap and Banana Republic individual brand lines during the week.
On Sept. 14, the schedule concludes with an evening event at the Cherry Lane Theatre. Hosted by Gap Inc. Executive Vice President and Creative Director Zac Posen in partnership with Rolling Stone, the event will feature guest speakers and a live music performance by singer-songwriter Gigi Perez.
Kevin Meiners, head of loyalty and payments at Gap Inc., stated that the initiative is designed to offer access to major cultural events that fashion consumers typically experience from afar.
Encore currently holds nearly 40 million active members across the company’s four retail brands. Event availability is limited, with select access options reserved for holders of the Encore credit card.
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