The Clif brand has introduced its first line of high-protein bars, entering the high-protein snack category with a new product line containing 20 grams of protein per bar. The product launch was developed in response to consumer demand for high-protein options that provide daily energy.
The new line is made with ingredients including rolled oats, creamy nut butter, almonds, soy, and whey protein. In addition to 20 grams of protein, each bar contains five grams of fiber and is made without artificial sweeteners.
The product line debuts in two distinct flavor profiles. The Peanut Butter Chocolate Chip option features sweet and savory notes, while the Cinnamon French Toast option is made with almonds and almond butter.
According to Joe Pellingra, senior director for Clif and Luna brands at Mondelēz International, the brand designed the new bar after conducting consumer research and testing flavor profiles to combine high protein with everyday energy.
Clif High Protein Bars will be available at retailers nationwide starting in August 2026. The bars are sold in four-count boxes with a suggested retail price of $7.49 per box.
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