Pinkberry has partnered with Warner Bros. Pictures to launch two limited-time menu items inspired by the upcoming film Practical Magic 2, scheduled for theatrical release on Sept. 10, 2026.
The temporary additions include the Midnight Margarita Frozen Yogurt, which features tart frozen yogurt topped with blackberries, black salt, purple sugar, and a lime slice. The flavor draws inspiration from an iconic scene in the original movie.
The second item is the non-alcoholic Midnight Margarita Refresher, an iced drink made with a margarita-style base along with muddled blackberries and lime slices. Both offerings are available at participating locations through Oct. 22, 2026.
Sammy Robbins, director of marketing for Kahala Brands, parent company of Pinkberry, stated that the partnership allowed the company to craft treats that celebrate the connection and nostalgia of the film series.
Pinkberry is also hosting a sweepstakes through Sept. 20, 2026. Prizes include a private movie screening, film merchandise, Pinkberry merchandise, gift cards, and partner items.
Founded in Los Angeles in 2005, Pinkberry operates as a subsidiary of Scottsdale, Arizona-based Kahala Brands. The frozen yogurt company offers fresh hand-cut fruits, granolas, nuts, and specialty toppings across its locations.
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