CRISP POWER has added Honey Mustard Protein Pretzels to its line of high-protein salty snacks. The new release pairs sweet and tangy honey mustard seasoning with the brand’s baked pretzel format.
Each 1.75-ounce single-serve bag provides 26 grams of protein, 10 grams of fiber, and 6 grams of net carbs. The product contains 210 calories per bag, with zero grams of added sugar and no artificial flavors.
Gilad Zilberberg, founder and chief executive officer of CRISP POWER, stated that the release combines a traditional flavor with the brand’s goal of offering high protein and fiber alternatives to standard salty snacks. He noted that the product is designed to support modern eating habits.
The product launch coincides with the opening of a new $15 million manufacturing facility in Stafford, Texas. The shift from overseas manufacturing to domestic production increases the company’s operating capacity, shortens supply chains, and supports its ongoing growth in the United States since entering the market in 2024.
Honey Mustard joins the company’s existing pretzel flavor lineup, which includes Cheddar, Flamin’ Crunch, Cinnamon Crunch, Everything, Sea Salt, and Sesame. The new flavor will be sold in single-serve bags through direct-to-consumer early access, Shopify, The Vitamin Shoppe, Amazon, and TikTok Shop.
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