Multi-platinum recording artist Carrie Underwood will star in the show open for NBC’s Sunday Night Football for her 14th consecutive season. The new opening sequence is scheduled to debut on September 13 on NBC and Peacock.
The latest edition features scenes across three locations, including a recording studio, a small music venue, and a concert performance inside a packed stadium. The musical arrangement draws inspiration from rock music, drawing from Joan Jett and the Blackhearts’ “I Hate Myself for Loving You.”
“This season, we’ve drawn inspiration from Carrie’s deep, well-documented love of rock music – a perfect fit since our Sunday Night Football anthem was born from pure rock ‘n’ roll,” said Tripp Dixon, creative director of the SNF show open.
“This year’s show open welcomes Sunday Night Football into my ongoing rock star fever dream,” Underwood said regarding the new sequence. “I love this new version of the track and, once again, Tripp and the incredible team behind the camera brought it to life in a whole new way.”
A preview of the sequence will broadcast during the Pro Football Hall of Fame Game on Thursday, August 6, at 8 p.m. ET. The preseason game features the Carolina Panthers against the Arizona Cardinals at Tom Benson Hall of Fame Stadium in Canton, Ohio.
The full opening sequence will make its regular season debut on September 13 before the matchup between the Dallas Cowboys and the New York Giants. The game marks the head coaching debut for John Harbaugh with New York and represents the 15th time the Cowboys and Giants have met on NBC’s Sunday Night Football package.
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