Vineyard vines launches new limited edition clothing collection with Jeep
Stamford Connecticut-based apparel brand vineyard vines has launched a new limited-edition summer capsule collection in partnership with Jeep. The release marks the second collaboration between the two companies following an initial joint project in 2024.
The collection includes clothing options for men, women, and boys alongside various accessories. The design concepts blend coastal style with classic Americana, drawing directly from the shared history of both brands.
The connection between the businesses dates back to July 4, 1998, when brothers Shep and Ian Murray founded vineyard vines. The co-founders started the company by packing their Jeep Wrangler with handmade neckties and selling them out of the back of the vehicle around Martha’s Vineyard.
“Jeep vehicles have always been a part of our family’s journey for generations,” said Shep Murray, Co-Founder and CEO of vineyard vines. He noted that his grandfather owned a dog named Jeepy, his father used a Willys vehicle on Martha’s Vineyard, and the brothers still collect CJ-7 models today.
The inventory rollout coincides with several upcoming milestones, including the vineyard vines anniversary this July and the 85th anniversary of the Jeep brand. The retail launch follows a 2024 capsule collection that featured a national road trip and a custom Jeep Gladiator giveaway.
“The response to our first collaboration made it clear that this connection resonated far beyond the product itself,” said Ian Murray, Co-Founder and CEO of vineyard vines.
The pieces are available for purchase online at vineyardvines.com and inside retail store locations. The production run remains limited.
“From that connection comes our natural next chapter, a new line that extends the Jeep spirit beyond the road,” said Robin Freed James, Head of Merchandising and Licensing at Stellantis.
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