Pure Michigan has launched its fall travel campaign as part of the brand’s 20th anniversary initiatives. The regional and national advertising effort highlights seasonal travel experiences across Michigan’s 19 million acres of forests, including cider mills, corn mazes, and fall foliage routes.
The current marketing effort builds on the For Every Season of You campaign. A specific promotional spot titled In Vivid Color is airing across connected television platforms, streaming services, digital video channels, print publications, and social media.
Advertising placements target key regional markets including Chicago, Cincinnati, Cleveland, Columbus, Indianapolis, Milwaukee, and Minneapolis, alongside local media markets within Michigan. The campaign also includes a national partnership with National Geographic and a feature spread in Midwest Living magazine.
As part of the seasonal offerings, Short’s Brewing Company has partnered with the travel brand to release the Pure Michigan Fall IPA. The seasonal beer is produced using entirely Michigan-sourced ingredients and is currently available at select bars, restaurants, and retailers statewide.
For travel planning, an interactive fall color map is available online to track foliage changes across both peninsulas. The state has also published the 2026 Pure Michigan Fall/Winter Travel Guide in print and digital formats, featuring scenic driving itineraries and regional travel guides.
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