Little Caesars has partnered with Sony Pictures to launch a national promotional campaign for the upcoming movie Spider-Man: Brand New Day. As part of the collaboration, the pizza chain will host a public pop-up event on Saturday, June 27, 2026. The neighborhood activation is scheduled to take place from 1:00 p.m. to 8:00 p.m. at the Greenpoint Terminal Warehouse in Brooklyn.
The Brooklyn venue will feature a physical replica of the apartment belonging to the fictional character Peter Parker. The temporary design concept draws inspiration from the character’s hometown roots in Queens, New York. Visitors at the warehouse location will be permitted to tour the simulated living space, take photographs, and look for thematic details hidden throughout the installation.
The corporate promotion also serves as the launchpad for a new menu addition named the Webberoni Pizza. The product is prepared with a top layer of shredded pepperoni and a toasted two-cheese blend arranged to look like a spiderweb. The specialized food item officially became available at participating retail locations on June 22, preceding the theatrical debut of the film on July 31.
Starting with the initial June rollout, orders at participating storefronts are being distributed in newly styled boxes featuring movie graphics. Beginning July 6, customers who purchase the themed item will also receive one of three limited-edition posters. These promotional prints will rotate on a weekly schedule at participating locations while the inventory lasts.
A corresponding television commercial directed by Greg Bell will broadcast nationally to support the corporate partnership. Customers can purchase the specialty item directly as a walk-in product or customize standard orders online for an additional fee. Complete operational details and regional location pricing guidelines have been posted to the main company website.
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