Former Mattel brand marketer Katie Herron has launched Modern Cowgirl Coffee, a Southwestern-inspired coffee and lifestyle brand. The official release took place ahead of National Coffee Day on Sept. 29, 2026.
The brand debuts with its flagship Original Cowgirl Blend, which uses fair-trade, specialty-grade whole beans. Inspired by Southwestern culture, the coffee is hand-roasted in small batches by Picacho Coffee Roasters in Las Cruces, New Mexico.
Individual bags of the flagship blend are available through a direct-to-consumer model alongside recurring subscription options. The company also plans to expand beyond beverages into lifestyle products in the future.
Bags are available online at $22 each, with shipping offered anywhere in the United States. Sales are processed directly through the brand’s website for both single purchases and subscriptions.
Founder Katie Herron previously led global brand marketing initiatives for Barbie at Mattel before launching her venture. The Las Cruces roasting partner, Picacho Coffee Roasters, serves as a staple coffee producer within the Paso del Norte region.
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