Dolly Parton is launching a new signature coffee brand named Cup of Ambition in partnership with Community Coffee. The initial product lineup is curated alongside the Saurage family and will feature light, medium, and dark roasts.
The coffee brand made its official public debut on June 24, 2026, at Dolly’s Tennessean Travel Stop. The travel center is located off Exit 22 on Interstate 65 south of Nashville, Tennessee. Visitors will be able to purchase the new blends at the stop’s dedicated coffee shop.
Following the initial travel center debut, the full portfolio will expand to consumers nationwide later this year. The national rollout will include both ground coffee options and K-Cup formats.
The partnership combines the singer’s brand with the century-long roasting history of Community Coffee, a company currently managed by its fifth generation of family ownership. The corporate collaboration was established around shared values of family and community.
To manage the national commercial expansion into retail spaces, grocery stores, and mass market channels, Chip Johnson has been appointed as the sales director for the brand. Johnson brings more than 30 years of sales executive experience from previous roles with major brands like Keurig and The Campbell’s Company.
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