Chicago Bears fan Patrick Yore has launched the Chicago Pizzahead Hat, a handcrafted novelty headpiece inspired by local sports culture and deep-dish pizza. Yore created the hat for use at tailgates, sporting events, festivals, and community gatherings.
Yore serves as the creative director and owner of Brainblaze, a branding and product development agency. The launch of the novelty hat marks the company’s first internally developed consumer brand and represents an expansion into original merchandise.
As part of the initial launch, the company sent complimentary hats to several public figures, including Chicago Bears players, team front office members, Bill Murray, Vince Vaughn, Sebastian Maniscalco, the Obamas, and the Pope’s brother. Initial production shipments are currently being delivered to customers across multiple states.
Brainblaze is also developing additional products under the brand line. Future plans include a child-sized version of the hat, new themed designs, and potential partnerships with Chicago-area pizzerias.
The company has established the Za Big Cheese Pizzahead Club to share product updates and allow customers to post photos online. The Pizzahead Hat is currently available through the company website and select online retail platforms.
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