Sidewalk Side Spirits has announced the launch of Hardhide Southern Whiskey Cocktails, a new ready-to-drink line inspired by two popular serving methods for the brand’s flavored whiskeys. The line introduces Hardhide Ponchatoula Sparkling Strawberry Whiskey Lemonade and Hardhide Chilton County Peach Whiskey Iced Tea in canned formats.
Rolling out across Louisiana, Mississippi, Arkansas, and Kentucky, the cocktails feature a 5.9% ABV and are packaged in 355 mL (12 fl. oz.) cans. Founder and CEO John Eason stated that the company developed the line after observing consumers regularly pairing the brand’s strawberry whiskey with lemonade and peach whiskey with iced tea.
The Strawberry Lemonade cocktail combines the flavor of Ponchatoula Strawberry Whiskey with sparkling lemonade, while the Peach Iced Tea pairs Chilton County Peach Whiskey with iced tea. The brand sources its fruit ingredients locally, utilizing strawberries from Landry-Poché Farms in Ponchatoula, Louisiana, and peaches from Durbin Farms Market in Chilton County, Alabama.
The products are sold through regional beverage retailers across four southern states, with additional product information and updates available on the company’s official web and social channels. The new canned offerings join the brand’s existing lineup of 86-proof flavored whiskeys.
Hardhide operates as a Southern whiskey brand under the New Orleans-based independent company Sidewalk Side Spirits. Named after the town mascot of Ponchatoula, Louisiana, the brand serves as an official sponsor of Kliebert & Son’s Gator Tours and supports local organizations including the Ponchatoula Strawberry Festival and Toups Family Meal.
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