New Balance has announced the upcoming global release of the 950, a new court-inspired sneaker designed for everyday wear. The design draws from mid-1980s basketball heritage while incorporating modern updates for a clean profile.
The footwear is constructed with premium materials, including leather and suede uppers and a rubber outsole. Specific design details include a wide toe box, a lace closure, a basketball tongue label, a puffed letter logo, and two-piece foxing.
New Balance athlete Cooper Flagg serves as the face of the global marketing campaign alongside his brothers. The promotional campaign utilizes video, still photography, and social media storytelling to highlight the shoe in real-world settings.
The campaign focuses on the personal connection between sport, lifestyle, and community through the bond between the family members. Flagg noted that growing up was centered on family and basketball, making the joint project a natural fit for his personal style.
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