Ready-to-drink vodka cocktail brand Smile Spirits launched a promotional activation at San Diego Comic-Con featuring a 12-foot-tall inflatable backpack display named “Stan the Can.” Company founder Mitchell Bailey wore the oversized display while walking through downtown San Diego, including the Gaslamp Quarter and the Petco Park district.
The street-level promotion was designed to engage convention attendees through photo opportunities and social media sharing. Photos and videos of the towering inflatable can were tagged across Instagram, TikTok, Facebook, and X over the convention weekend.
As part of the promotion, Smile Spirits partnered with two downtown San Diego establishments located near the San Diego Convention Center. Baja Rick’s Cantina offered the brand’s vodka cocktails throughout the event, while Bub’s at the Ballpark featured dedicated Smile Spirits bucket specials.
The brand’s ready-to-drink product line features pre-mixed vodka cocktails served in portable cans. The company continues to expand its retail and venue presence across California and additional markets.
Attendees who spotted the inflatable display were invited to take photos, tag the brand on social media, and visit the partner venues. Further information about the product line is available on the official Smile Spirits social media pages.
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