The home and lifestyle company Magnolia has announced the scheduling for its 11th annual autumn event, Silobration, in downtown Waco, Texas. The gathering is scheduled to take place over a four-day period from October 22 through October 25. For the first time in the history of the event, the operational schedule has been extended to include programming through Sunday.
The upcoming event will feature the largest collection of commercial merchants in the program’s history, with more than 90 artisans and makers traveling from across the country to participate. The festival grounds will also host three consecutive days of live musical entertainment on an outdoor stage. According to corporate data, the previous year’s iteration of the festival attracted a record attendance of over 30,000 visitors to the property.
The concert lineup features two evening headlining acts alongside a specialized weekend morning performance. The pop-rock group The Fray will headline the stage on Friday, October 23, followed by a headlining set from country musician Dylan Gossett on Saturday, October 24. The musical schedule concludes on Sunday, October 25, with a morning gathering featuring Christian musical artist Cory Asbury.
Founders Chip and Joanna Gaines stated that the multi-day festival was established to serve as a central gathering place for families and friends to experience live music, artisan crafts, and regional food. Public access to the general festival grounds, curated activities, and vendor markets will be provided free of charge. Ticket sales for the individual evening concerts are being managed through the brand’s digital membership program.
The property’s permanent dining locations will offer specialized menus and limited-time food items throughout the four-day weekend. Participating food and beverage venues include Magnolia Press Coffee Co., Silos Baking Co., and the Magnolia Table restaurant. Complete travel details, ticketing links, and full vendor line-ups are maintained through the central corporate lifestyle website.
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