Gaylord Hotels and JW Marriott resorts team up with Coca-Cola for holiday experiences

Photo via The Coca-Cola Company

Gaylord Hotels and select JW Marriott Resorts have announced a first-of-its-kind collaboration with The Coca-Cola Company. The partnership brings new seasonal experiences to eight resorts nationwide, launching this November. It features appearances by the Coca-Cola Holiday Caravan and the debut of Coca-Cola Christmas Suites.

Guests can see the Coca-Cola Holiday Caravan and stay in the all-new Coca-Cola Christmas Suite, two new ways to make holiday memories together. The offerings add to each resort’s holiday lineup, which is anchored by the immersive Christmas attraction ice!™.

The experiences are available across all Gaylord Hotels, JW Marriott San Antonio Hill Country Resort & Spa and JW Marriott Phoenix Desert Ridge Resort & Spa. At the center is ice!™, a frozen Christmas attraction where holiday stories come to life through towering hand-carved ice sculptures, immersive walk-through scenes, and two-story ice slides.

Beyond ice!™, guests can enjoy So Much Christmas, as each resort transforms into a winter wonderland with elaborate festive décor and seasonal offerings.

“Each resort is known for bringing Christmas to life in incredible ways through ice! and beloved holiday events, and this collaboration enhances those experiences with the nostalgia and traditions that guests have long associated with Coca-Cola,” said Johann Krieger, regional vice president of Marriott International.

Rachel Chahal, vice president of customer marketing for the North America Operating Unit at The Coca-Cola Company, said the company is bringing holiday traditions to life in new ways. “From experiencing the iconic Coca-Cola Holiday Caravan to staying in the Coca-Cola Christmas Suite, guests will have new opportunities to create lasting memories with family and friends while celebrating the magic of the season,” she said.

The Coca-Cola Holiday Caravan pop-up will make stops at participating resorts on the following dates:

  • Gaylord Opryland Resort in Nashville, Tenn. from Nov. 5, 2026 to Nov. 8, 2026
  • Gaylord National Resort in National Harbor, Md. from Nov. 15, 2026 to Nov. 18, 2026
  • Gaylord Palms Resort in Kissimmee, Fla. from Nov. 23, 2026 to Nov. 26, 2026
  • JW Marriott San Antonio Hill Country Resort in San Antonio, Texas from Nov. 30, 2026 to Dec. 3, 2026
  • Gaylord Texan Resort in Grapevine, Texas from Dec. 6, 2026 to Dec. 9, 2026
  • JW Marriott Phoenix Desert Ridge Resort in Phoenix, Ariz. from Dec. 13, 2026 to Dec. 16, 2026
  • Gaylord Pacific Resort in Chula Vista, Calif. from Dec. 19, 2026 to Dec. 22, 2026
  • Gaylord Rockies Resort in Aurora, Colo. from Dec. 28, 2026 to Dec. 31, 2026

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