Dutch Bros Coffee and the Dutch Bros Foundation will host the 20th annual Buck for Kids Day on Friday, Sept. 18. The annual giveback initiative raises funds to support youth organizations in the communities served by the drive-thru beverage company.
During the one-day event, the Dutch Bros Foundation will donate $1 for every drink sold across participating locations. At franchise shops, franchise owners will contribute $1 or another designated amount per beverage sold.
Local operators and franchisees select the specific nonprofit partners benefiting from their location’s sales. Beneficiaries for this year’s event include regional chapters of Big Brothers Big Sisters, Ronald McDonald House Charities, Make-A-Wish, and Special Olympics.
The annual Buck for Kids initiative serves as the primary youth-focused charitable campaign for the company. The program has operated continuously for two decades to direct community contributions toward local youth programs.
Funds raised through the campaign will be distributed directly to the designated youth organizations following the event. The giveback applies to all beverage purchases made at participating shops throughout the day on Sept. 18.
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