Newsweek has named Dollywood Parks & Resorts the top theme park company in the United States for customer service, the Pigeon Forge, Tennessee, destination announced Tuesday. The honor comes from the magazine’s America’s Best Customer Service 2027 rankings and follows several recent awards for the park and its resorts. Dollywood also placed No. 9 among all brands across more than 190 categories.
Dollywood scored 92.31 out of 100 to finish first in the Amusement Park Experience category. Disney Parks & Resorts, Universal Parks & Resorts, Busch Gardens Theme Parks and SeaWorld Parks rounded out the top five.
That score also ranked Dollywood third in the Transportation and Travel category, which includes airlines, car rentals, cruise operators, luxury hotels, vacation rentals, music festivals, gas stations and rideshare companies. The top 10 in the category are The Ritz-Carlton (92.65), Costco (92.56), Dollywood (92.31), Royal Caribbean (92.28), Four Seasons (91.85), Viking Cruises (91.47), Waldorf Astoria (91.17), Homewood Suites (91.00), Hilton (90.93) and Disney Parks & Resorts (90.63).
“These awards are a meaningful recognition of the people who make Dollywood Parks & Resorts such a special place,” said President Eugene Naughton. “Our hosts work hard every day to create experiences that go beyond our guests’ expectations, and the welcoming atmosphere they provide is often what our guests remember most.”
Naughton said the park’s goal goes beyond trophies. “We’ve always believed that we don’t do the work we do to win awards; we do it because taking care of people is the right thing to do,” he said. “While we’re grateful for this recognition, our greatest measure of success is what guests take home with them—the memories they’ve made, the connections they’ve strengthened and the time they’ve shared with the people who matter most.”
The rankings are based on an independent survey of U.S. customers who have made purchases, used services or gathered information about products or services in the past three years. Organizations do not pay and cannot apply to appear. Half of each score comes from more than 200,000 customer evaluations, including whether people would recommend a brand to friends or family. The other half comes from brand assessments in areas such as quality of communications, professional competence, range of services, customer focus and accessibility.
Results were provided for 190 categories, with the top three to five brands recognized in each. Dollywood ranked No. 9 out of more than 700 brands overall. The top 10 on the overall list are MDLive, Ameriprise, Edward Jones, LongHorn Steakhouse, Dickies, Ritz-Carlton, Costco, Whataburger, Dollywood and Royal Caribbean.
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