Pabst Blue Ribbon and Horror Inc have announced a collaboration featuring wearable Jason Voorhees-themed beer packaging and collectible merchandise. The release pairs the classic beer brand with the horror franchise ahead of the Halloween season and the upcoming television series Crystal Lake from Peacock and A24.
The seasonal 12-pack packaging is designed so consumers can cut out the hockey mask or wear the entire box. The product line also includes limited-edition apparel, glassware, bobbleheads, tap handles, tackers, and koozies.
The promotional campaign will run from September through Friday, November 13, featuring several event takeovers and retail installations across the country. Scheduled stops include nightlife events surrounding New York Comic Con from October 8 through October 11, as well as venue takeovers at The Fest 24 in late October.
Organizers have also scheduled nationwide watch parties on October 15 in partnership with horror content creators. These events will focus on Crystal Lake and feature custom capsule merchandise, including collectible popcorn buckets.
Retail locations will feature six-foot standees and three-foot custom Jason Voorhees bobbleheads. A national sweepstakes conducted across social media platforms will offer fans the opportunity to win the oversized store displays and themed merchandise.
Additional digital activations are planned throughout the autumn season to mark Halloween, National Hockey Mask Day on November 1, and a final campaign on Friday, November 13.
Follow us on social media
Facebook • Instagram • Tiktok • Newsbreak
Visit our other sites
Finding Connecticut • Finding New York City • Finding The Hudson Valley • Finding Lehigh Valley • Finding Westport
