Reese’s has partnered with Rhode Island coffee brand The Nitro Bar to introduce a seasonal beverage inspired by Reese’s Pumpkins. The limited-time Reese’s Pumpkins PB Whip Latte features chocolate and peanut butter flavors designed as an alternative to traditional pumpkin spice drinks.
The collaboration marks The Nitro Bar’s initial appearance in New York City ahead of a planned location opening in 2027. The coffee company, founded in 2016 by Audrey Finocchiaro and Sam Lancaster, currently operates three brick-and-mortar stores with expansion plans underway.
Customers can access the new drink through three different release options in September. An early tasting will take place during a New York City pop-up event on September 14 and 15.
Following the pop-up, the latte will be available at all Nitro Bar locations from September 18 through September 20. A shareable recipe will also be released on September 14 for consumers to recreate the drink at home.
According to data from Circana cited by The Hershey Company, Reese’s ranks as the top-selling Halloween candy brand in the United States. Research from Hershey and Morning Consult indicates that consumer engagement with Halloween products now extends across a third of the year.
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